WHO WE ARE
Welcome to
THE EVENT SOCIETY,
where your unique vision comes to life. My journey began with a passion for creating unforgettable experiences, rooted in the belief that every occasion deserves to be celebrated with creativity and precision. From a young age, I dreamt of becoming an event planner, and my experiences in venue management, corporate events, and weddings have only deepened my dedication to this art.
At The Event Society, we aim to make the planning process just as enjoyable as the event itself. With a dedicated team by my side, we pride ourselves on our attention to detail and our commitment to nurturing the relationships we build with our clients. It’s not just about the event; it’s about creating cherished memories that last a lifetime.
Our Mission
“OUR MISSION IS TO CRAFT EXCLUSIVE, UNFORGETTABLE EXPERIENCES THAT TRANSFORM VISIONS INTO REALITY. WITH AN UNWAVERING COMMITMENT TO EXCEPTIONAL SERVICE AND METICULOUS PLANNING, WE CREATE BESPOKE EVENTS THAT INSPIRE JOY AND CONNECTION.”
Meet Your People
SHELBY CRAWFORD
Founder & Principal Planner
With over six years of experience in the wedding and event industry, Shelby has a deep understanding of what clients truly need throughout the process. Her background in venue management and personal experience planning her own wedding fuels her passion for coordinating logistics and transforming spaces. Shelby thrives on building genuine relationships with clients and crafting unforgettable moments that resonate long after the event is over.
Fun Fact
A proud Tampa Bay native and avid coffee lover, Shelby never starts her day without a latte in hand. In her downtime, you’ll find her relaxing at home with her husband and pups or lost in a good book.
WEDDING DAY FAVORITES: The brides first look with her bridesmaids (love a moment for the girls), Wedding cake, & Sharing personal Vows
KEVIN NGUYEN
Director of Operations & Strategy
Known for flawlessly executing memorable events with precision, Kevin ensures that every detail aligns with the client’s vision. His strategic approach to event planning brings both creativity and structure, resulting in seamless and impactful celebrations.
Fun Fact
A proud dog dad to two Frenchies, Fitzgerald and Oliver, Kevin is an avid traveler always on the hunt for new cultural experiences and design inspiration.
WEDDING DAY FAVORITES: The grand reveal of the space and design to the clients, and lots of candles
DANIELLE MILAM
Lead Event Planner
Danielle began her journey in events within the wine industry, producing festivals and private parties in Tampa. Now specializing in venue management for weddings, galas, and corporate events, she thrives on creating unique and memorable gatherings.
Fun Fact
Originally from California, Danielle now enjoys wine tasting, beach days, thrift shopping, and yoga in Florida.
WEDDING DAY FAVORITES: The wedding party entrances and first looks
CAITLYN CONNOLLY
Event Coordinator
With over 13 years in the event industry, Caitlyn’s passion for creating unforgettable moments shines through in her work. Whether planning a wedding or organizing an athletic event, she focuses on perfecting every detail to ensure an exceptional experience for all.
Fun Fact
A Tampa Bay native living in Orlando, Caitlyn loves visiting Disney and traveling the world with her partner, all while enjoying a smooth tequila with her best friends.
WEDDING DAY FAVORITES: Giving the newlywed couple their favorite drink right after the ceremony as they share that "we just got married" moment
ASHLEY ALLEN
Event Coordinator
Skilled in crafting social media campaigns and managing event promotions, Ashley ensures that every event is seamlessly executed and celebrated online. Her knack for adapting to new environments makes her an invaluable asset in the fast-paced world of event planning.
Fun Fact
As a travel nurse and dog mom, Ashley brings her love for adventure and discovery into the event industry, thriving on new experiences and challenges.
WEDDING DAY FAVORITES: The Bride & Groom’s first dance
Core Values
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Every detail is thoughtfully considered and perfectly executed for a seamless experience.
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We collaborate closely with clients and vendors to create cohesive and exceptional events.
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Our highly personalized planning experience is focused on each client’s unique vision.
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We transform special occasions into cherished memories with creativity and excellence.
